Please join The Garden District Book Shop as we celebrate the launch of Matthew Mosley's book, Ignition: Superior Communication Strategies to Create Stronger Connections Moseley will share with readers information about his latest book that is being called “a must-read for anyone who wants to harness the power of communication.” After his discussion and Q&A, the author will sign and personalize books for attendees. Event will include music by Papa Mali. Ticket price includes the cost of Ignition and refreshments and is limited to one attendee. The Garden District Book Shop will provide wine, water, and iced tea in partnership with Martin Wine Cellar. All state-mandated COVID safety protocols will be in place and masks are required. About the Book Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.