With the proliferation of digital media channels and social networks, there are more avenues than ever to help musicians find an audience. But which ones to choose? How to approach them?
We’ll explore that topic at the next event in our monthly series of Sync Up workshops for the music industry, on Thursday, Oct. 25, starting at 5:30p at the Jazz & Heritage Center. Admission is free.
The workshop features two presenters with wide-ranging experience in promoting music across multiple platforms: John Hammond, head of marketing and digital strategy for the Missing Piece Group, a marketing and publicity agency, management company and record label based in New Jersey; and Adam Lewis, co-founder of the Planetary Group, a radio promotion and online marketing company based in Boston and Los Angeles.
John Hammond is a veteran marketing and digital strategist, and heads up Digital and Marketing services for Missing Piece Group. In this role he has managed album campaigns for a range of artists and labels including Rosanne Cash, Halsey, Belly and many more. Prior to MPG John led digital and marketing efforts for Sony BMG, Wind-up Records, TVT Records and Rykodisc, pioneering such techniques as band widgets, social networking in music, user-generated content and direct-to-fan marketing. John grew up a Tulane faculty kid in New Orleans, and spent several years doing summer on-air shifts at WTUL. He also manages the musician Cale Tyson, and is the talent buyer for the New Jersey concert series Outpost in the Burbs.
Adam Lewis is a longtime music marketer, having worked at record labels and concert promotion companies and as a tour manager. In addition to co-founding the Planetary Group, which specializes in non-commercial and college radio promotion and social media marketing, he has many other activities. He was New England sales manager for TVT Records, where he played an integral part in the promotion of such acts as Sevendust, Guided By Voices and Snoop Doggy Dogg. He does all of the publicity, promotion and media buying for Great Northeast Productions, a concert promotion company in New England. GNP has been responsible for all of the large-scale Phish shows for the last few years, including The Clifford Ball, The Great Went, Lemonwheel, Oswego, It, Coventry, and the 2000 New Year’s Eve show in Florida, which was the largest millennium rock show in the world.