In the 1960s, counter-culture fell in love with posters. By the 1970s, posters were an indispensable part of promoting live music-- and the new New Orleans Jazz & Heritage Festival had to have one. Find out more about the history of the festival's longest-running collector's item on this WWOZ Jazz Fest at 50 Time Capsule. Special thanks to Lena Prima for narrating! 

 See more from our Jazz Fest at 50 series

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