Shoutout: Robert Alford
For 33 years now WWOZ has broadcast New Orleans music on the airwaves, working to promote, protect and preserve the music of New Orleans.
Finding an advertising company that gets us was no easy task, luckily we met Robert Alford and his team at Alford Advertising. Longtime friends and supporters of the station, they already knew what it meant to be a Guardian of the Groove. We delivered a box full of old posters, CDs, and newsletters to both give Alford a retrospective and to inspire them as they were searching for the right campaign to represent WWOZ. Shifting through that treasure chest of 'OZ history, Alford stuck with the gem "Guardians of the Groove”. In our shared mission to support New Orleans music, every musician, show host, volunteer and listener is Guardian of the Groove, we're all actively defending a music and culture that we cherish.
Many of you have seen our new Guardians of the Groove campaign, in publications and on bus shelters around New Orleans including Irma Thomas, Kermit Ruffins, Meschiya Lake and Trombone Shorty. Each of the artists is embracing a record and if you look closely, you'll see that the label reads "Ozee” a nod to the old "OKeh" label. Most recently we've photographed Bonnie Raitt, Ellis Marsalis and great friend of the station, John Goodman.
The Alford Advertising team that made our "Guardians of the Groove" campaign possible includes Robert Alford, Marcy Nathan, Phillip Collier, Michael Terranova, Taylor Boudreaux, Suzanne Alford and Andre Ladegaillerie. Not only have they traipsed across town with us for photo shoots everywhere from iconic venues from The Maple Leaf down to Vaughan's and then over to Allen Toussaint's home studio, this crew has been tirelessly giving with their time and talents. A huge thanks to them for being Guardians of the Groove!
WWOZ’s business sponsors demonstrate their commitment to 'OZ’s unique, innovative public radio programming. We say "Thank You!" and invite you to learn more about some of the current members of the WWOZ corporate community by clicking on the links below.
Become a Sponsor
Advantages of Underwriting
Listen to a Sample Underwriting Announcement
Listen to a Sample Live Wire Announcement
How to contact us:
For more information about marketing your business, service or product on WWOZ, or to obtain a current WWOZ Radio Media Kit, please contact Mike Hiers.