Yes David Torkanowsky you are right: it is swag.
But it should be about support not about catching prey.
I was working on this one already when Tork gave me the perfect hook.
OZ do you really think anybody would put down $ xx because of a koozie or a "toolkit" or a doubloon ? Today ?
The only one who should catch prey here is OZ !
And for the big haul you -actually we- hopefully make,
listeners are rewarded so overwhelmingly 24/7 !
Can anybody seriously ask for more ?
If you want to get the view from the other side:
Does OZ really believe that anybody would risk OZ not being on the air one day because of a koozie that will be lost soon or torn apart by the dog ??
We've seen two bubbles burst during the last years and at least
the last one affects us all -
could we please come back to reality ?!
Could we please turn off the road of marketing mania and CRM.
OZ is so special and people supporting OZ are special as well.
Fall 2005 OZ got significant support - neither was there a fund drive
nor was there any kind of swag to hunt for.
I even dare to claim if you do the math OZ will be better off with no giveaways at all !
We all know that there is no such thing as a free lunch - all the giveaways have to be paid for the one or the other way. And that money could be put to work much better.
BTW this multi contest and multiple giveaway practice starts turning it into a soap opera. We are already at a point where OZ has to do drawing rules and contest rules. To work out all these rules, to write them down, to publish them - all that eats up money.
Meanwhile I ask myself what from every $ arrives at what it was given for.
Is this OZ or a selling party of any known plastic brand ??
Keep it real.
If people get doubts about efficiency of their support [because OZ buys toys and giveaways] support will go down.
Keep it real - if OZ needs support it will get it but if you turn it into a plastic party or a lottery people will turn away. And it is also known, that people hunting for giveaways only give the minimum for what they can get. You will have to add up time over time and your own spell will get you sooner or later.
If you keep it as serious as the music is real music, people will take support serious.
We all benefit from supporting 'our' station.