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Benefit Concert for Mr. Okra: Thurs, May 20

Mr. Okra at Jazz Fest 2009
Mr. Okra (seated) and his truck at Jazz Fest 2009

A familiar presence in several New Orleans neighborhoods, Mr. Okra has been selling fresh fruits and vegetables, singing about his wares from his ancient pickup truck, for decades. He is a living reminder of a time when vendors roamed the streets of New Orleans and filled Congo Square, chanting advertisements for coffee and calas.

Mr. Okra's pickup truck (pictured above) is as identifiable as Mr. Okra with its bright slogans ans colorful decorations—some by local artist Dr. Bob—but it has finally given up the ghost after many years of faithful service.

Help Mr. Okra raise money to buy a new truck so he can continue carrying on this important New Orleans tradition by coming out to d.b.a. on Thursday, May 20, from 6-10 p.m. Participating bands include: Morning 40 Federation, Happy Talk Band, Guitar Lightnin' Lee, King James and My Graveyard Jaw.

Attendees can make a tax-deductible donation to Mr. Okra by writing a check to the Southern Food and Beverage Museum with "Mr. Okra" in the memo line.

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